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His speeches are not only informative, but hilariously funny. In he was voted Educator of the Year. In December , most of the readers of Precision Marketing magazine voted him leading direct marketing personality in the last 15 years. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
VIP access is waiting for you. Suggest an Inspiring Guest Click Here. What Inspires Drayton Bird? How to push past low points…. For much more click below to watch! Encourage your clients or customers to pick up the phone and call with problems. If you can resolve an issue or question over the phone in 2 minutes versus multiple emails, go with the telephone route.
Posted at in Business Philosophy Permalink Comments 1. Tags: Customer Service, Email, Telephone. Everyone can recall examples of good and bad customer service. Recently I witnessed the demise of a promising business. There were numerous factors that lead closing the business. Customer service was one of the largest issues. In this case customer service took the form of a lack of communication with patrons. Last Friday, I went to visit a business I kept a membership with for the last five year.
I knew that the business had been having difficulty and that it would possibly be sold or closed down shortly. Yet, the closing came with no advanced notice to most of their other patrons. If you are experiencing an unusual challenge with your business let your clients or patrons know about the challenge.
Regardless of the business situation, good or bad, keep the customers informed. But at least acknowledge that there is a problem and a resolution is being implemented or planned. It is always in your best interest to keep customers informed. This is exactly what happened in the situation I witnessed. When people heard rumors about the business possibly shutting down they started to look elsewhere. Without customer support overcoming challenges can become significantly more difficult. I called him up to ask about some of the challenges associated with Internet consulting, specifically as it relates to selecting the right clients.
There are a number of people I know who have been on roller coaster rides with clients, myself included. The advice Aaron passes along is a fresh take on things and helps refocus on the possibilities the Internet has to offer. Here is a summary of some of the helpful advice he passed along with some of my interjected anecdotes:. Match yourself and your services with companies who are a good fit.
Your interaction with another company or client is two way street. Too many people focus on money they might get as opposed to the opportunity. If you end up with a difficult client it can take the wind right out of your sails and you work will likely suffer. Aaron said he has been fortunate enough to work with some really good clients by virtue of being very selective.
The better the client the more you can accomplish together. Remember that if you catch 1, minnows, all you have is a bucketful of fish. But if you catch a single whale, you will pay for the whole voyage. The Internet is full of opportunity, but you need to act upon it. Aaron has created a great ebook that you pay for and can instantly download.
Reminiscences of David Ogilvy by Drayton Bird
It contains a plethora of helpful information on Search Engine Optimization and is being constantly being updated. His book establishes him as an expert and generates leads every day. Abundance Mentality The Abundance Mentality goes beyond just being positive in everything thing you do. You need to realize that there is more than enough of anything to go around.
Focus on the infinite possibilities the Internet has to offer. Provide People with Value Give away great information with everything you do. The more you give away the more you get back. Are you stuck trying to come up with a new idea or solution? The methodology below outlines another simple system I use to come up with new ideas.
The example below is based on using another source to trigger new ideas. I found whenever I do research and start reading material my brain starts to come up with new ideas. Use this natural distraction to your advantage. My educated guess is it has to do with your subconscious mind and synoptic learning.
There are numerous good ideas hiding in your head and sometimes they need a little coaxing out. Your question needs to have purpose and act as a motivating factor. Find a few books related to the topic area of the question you listed. Sit down with the books, a pen, and your headlined paper. Take 5 minutes to scan each book.
Resist the urge to read more than a few words. Scan through headlines and the index.
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Save the reading part for a later time. The objective is to quickly scan for ideas and set your own thinking process in motion. Write down any ideas that jump into your mind. After about 10 or 15 minutes you should have a full sheet of ideas. Try grouping your ideas or rearranging them. Don't force yourself to come up with ideas or relationships.
SECRETS OF MY SUCCESS: Steve Harrison, Creative director, Harrison Troughton Wunderman
You might be able to come up with additional ideas or a different way of looking at your challenge. Good luck and have fun with it. In my experience I've seen a number of people quit their day jobs in hopes of success and riches in the entrepreneurial world. In my professional opinion too many of these people were lured by the fantasy of quickly getting rich. The cold hard truth is very few, if any, people get rich quickly in the entrepreneur world. This also includes the Internet. Wealth and success are built over time. In addition most people who venture into their own business never make it past their first five years.
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